datuk’s ramblings

Recent changes in the Google Adsense program has many online website owners and marketers seriously concerned. Many have seen their Adsense profíts and income flatline… seen their four or five figure monthly Adsense income disappear overnight. For many the Google Adsense bubble has burst.

What happened?

First, Google made a change in its Adsense program, letting advertisers choose between putting their ads in the search results or on the content pages of Adsense publishers. Search won out and started to receive the higher bids. Search results convert better than content ads.

Next, Google has cracked down on Junk Adsense sites, like they should. These sites consisted mainly of software generated re-hashed search engine links and were totally annoying to say the least. But Google also cracked down on ’squeeze pages’ or ‘affilíate landing pages’ - a lucrative source of income for many online marketers, mainly because these pages helped marketers build an opt-ín list or use permission based email.

The results of these changes produced an Adsense meltdown for many online marketers.

Some Internet marketers are speculating recent changes could even mean the death of Adsense. One online marketer, Scott Boulch even published a free report entitled ‘The Death of Adsense”.

Many affilíate marketers would agree with Boulch on some of his points, especially the obvious fact that using Adsense on your web content is starting on the bottom rung of the online marketing ladder. Instead of receiving pennies per clíck with Adsense, alert marketers and webmasters have already discovered that by using CPA (Cost-Per-Action) and direct affilíate links, they can produce significantly more revenue from their web pages. Why eärn pennies per clíck when you can eärn $5, $10 or OVER $100 per clíck?

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Site publishers with questions about how CPC and CPM advertising work will benefit from Google’s clarifications on the two ad formats.

Theresa Chow from AdSense Publisher Support posted some useful information about cost-per-click versus cost-per-impression advertising (CPC vs CPM). Some misconceptions have existed since Google began offering CPM as an option to advertisers.

First, not all text ads are CPC, and not all image ads are CPM. Advertisers can choose which ad format and display they prefer. “In order for a CPM ad or an image CPC ad to win in the ad unit auction and appear on your site, it has to produce an effective CPM greater than the sum of the individual text ads that would otherwise appear,” Chow noted.

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AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor “clicks” on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the clïck. Many webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to profït from Google AdSense. Other webmasters use Google AdSense to supplement their revenue. Regardless of the webmaster’s intent, the following tips will help webmasters looking to profït from AdSense.

Top AdSense Tips:

1. Niche Sites
Targeted niche sites that have a clear theme, tend to generate more advertising revenue simply because it is easier for these sites to achieve decent search engine placement. Be warned though, you want to choose a niche where there is a sufficient number of advertisements available.

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