datuk\’s ramblings

Less than a decade ago, Amazon.com, an upstart little online bookseller, started a unique new business model: have other people’s websites sell books for you. It made so much sense that other booksellers started doing it as well: have fishing websites sell fishing books, and needlepoint websites sell books on knitting and crochet. Any site that sells a book, they decided, deserved a piece of the profits made from the book.

Affiliate sales program today still make up a large chunk of Amazon’s sales, although many other innovative online business models have come into practice. And with several years of experience, those affiliates have learned a number of tricks to maximize their book sales. These tricks don’t work only with books, but with any number of affiliate programs.

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